Making proptech feel human
A new marketing site that turned a complex property platform into a clear, credible first impression.
+61%
Demo requests
+38%
Time on page
-22%
Bounce rate
01 · Context
Meridian had strong technology and a website that undersold it. Prospects left confused about what the product actually did.
02 · Challenge
Explain a multi-sided platform in one scroll — for investors, agents and buyers — without drowning anyone in jargon.
03 · Direction
A calm, structured layout with motion used only to guide attention. One clear promise up top, proof underneath, a single obvious next step.
04 · Execution
We designed and built a responsive Next.js site with animated product walk-throughs and a modular system their team can extend.
05 · Result
Demo requests rose sharply after launch and average time-on-page climbed as visitors actually read the story.
06 · Reflection
Restraint was the feature. Cutting the site in half made the technology look more capable, not less.
Next project
A fragrance line, shot like cinema
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Ready to make your business easier to trust?
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