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Content StudioAttar & Co.2024

A fragrance line, shot like cinema

A launch content package that made a boutique fragrance house feel like a global brand.

Attar & Co.

Sold out

First run

40+

Assets delivered

1

Shoot days

01 · Context

A new luxury fragrance line was ready to launch with no visual language and a tight window before the retail push.

02 · Challenge

Create a premium, ownable look across stills and video that would hold up next to established houses on the same shelf.

03 · Direction

Macro texture, warm gold light and slow, deliberate motion — every frame graded to feel expensive and calm.

04 · Execution

A single studio day produced a hero film, cut-downs for reels, and a full library of stills for e-commerce and print.

05 · Result

The launch sold through its first production run early and the film became the brand's most-shared asset.

06 · Reflection

One strong shoot, well-directed, outperformed months of ad-hoc content. Direction is the multiplier.

PhotographyVideoSocial

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